Geoff Moore's Big Idea for 2013: Engagement
Geoffrey Moore, the marketing consultant of 'Crossing the Chasm' fame, posted his thoughts about the big idea of 2013. He believes the word that dominates business dialog in the next year will be engagement. His column specifically calls out: "Applications of “design thinking” create products, services, and programs that begin with engagement instead of trying to tack it on as an afterthought, as exemplified by the work done by IDEO and at the Stanford D-School."
This is the underlying premise behind the Worcester Summit and IEEE's constructive engagement recommendations.
"Lessons Learned on the Road to Smart Grid"
Read this article written for Transmission and Distribution World by National Grid execs Cheri Warren and Ed White describe how the Worcester Summit informed their outreach and education plan for their upcoming 15,000 household pilot.
- What happened?
- What were the roadblocks?
- How did National Grid handle them?
Ending the Silence on Climate
Change Bringing climate change back into our national conversation is as much a communications challenge as it is a scientific one. Scientist Anthony Leiserowitz, director of the Yale Project on Climate Change Communication, joins Bill Moyers to describe his efforts to do what even Hurricane Sandy couldn’t – galvanize communities over what’s arguably the greatest single threat facing humanity.
Customer Engagement Goes Beyond Satisfaction
While most utilities are now using the phrase “customer engagement” on a regular basis, few are actually changing their behavior significantly and therefore their dynamic with consumers. This article from Fierce Energy reinforces why constructive engagement could make a difference.
Talking to Customers Desirable?
Intelligent Utility examines some of the benefits of the IEEE PES Community Summit program and wonders why more utilities aren't taking advantage of the opportunity. This is the most cost-effective way that utilities can partner with municipalities in their service territories to build a groundswell of public support for their smart grid activities. Imagine hundreds of business and civic leaders and residents who understand why smart grid will help them achieve their sustainability goals designing their energy future with regulators and the media.
The Completist (pdf)
by Susan Sarfati - Having helped everyone from the United Nations and the U.S. Navy to FedEx and the American Hospital Association with Appreciative Inquiry — his pioneering large-group designthinking method — David Cooperrider is setting his sights on revolutionizing meetings and conferences. His big idea? The Complete Convention.
Big Change Fast (pdf)
by John Whalen, Principal, Blue Sky - In recent years there has been much talk about sustainability as a source of competitive advantage. Use the lens of sustainability to look at your operations, your supply chain, your products, and you will gain an advantage in the marketplace.
Adaptation: How can cities be “climate-proofed”?
by Eric Klinenberg In the January 7, 2013 issue of the New Yorker Magazine, Klinenberg places Smart Grid in a much larger context and effectively explains the value proposition to a general audience. It also addresses important issues such as how social networks play a critical role in protecting vulnerable populations. Technology alone will not solve our problems and we need to encourage constructive engagement in our communities if the value of our investments are to be realized. (Note: if you are not a subscriber, you will need to pay a single use fee to read this excellent article.)
From the abstract: "A strategy of resilience will involve more than changes to our physical infrastructure. Increasingly, governments and disaster planners are recognizing the importance of social infrastructure: the people, places, and institutions that foster cohesion and support. “There’s a lot of social-science research showing how much better people do in disasters, how much longer they live, when they have good social networks and connections,” says Nicole Lurie, a former professor of health policy who has been President Obama’s assistant secretary for preparedness and response since 2009. Discusses, at length, the case of a deadly 1995 heat wave in Chicago, during which people living in neighborhoods with stronger social networks fared better than people who lived in comparable, but less socially cohesive, neighborhoods. Since 1995, officials in Chicago have begun to take these factors into account. City agencies have maintained a database that lists the names, addresses, and phone numbers of old, chronically ill, and otherwise vulnerable people, and city workers call or visit to make sure they’re safe."
Setting up this kind of social network would be a natural post-summit project and it could be greatly enhanced by Smart Grid technology.