The IEEE Smart Grid Brand Identity Toolkit

The IEEE Smart Grid Brand Identity Toolkit explains the basic usage rules for all identity elements and how to utilize them to create powerful and consistent communications pieces, while at the same time strengthening the IEEE Smart Grid brand.

Review the summaries below to discover which area of the toolkit contains the information you need.

Brand Overview

This section explains how the IEEE Smart Grid brand was formed and its significance for IEEE and its worldwide audiences today.

As the world's largest and most comprehensive professional association, bringing together more than 375,000 members from 160 countries around the globe, IEEE is the only organization able to thoroughly provide the diversity of expertise, information, resources, and vision needed to realize the Smart Grid's full promise and potential. For that reason, IEEE is uniquely qualified for its leadership role in the development and deployment of Smart Grid technologies. As it quickly advances from the theoretical to the concrete, IEEE will continue to act as a catalyst for change and innovation across the Smart Grid ecosystem.

What is a brand?

A brand is a collection of symbols, experiences and associations that shape how others perceive a product, service, or company. A logo alone, for example, is not a brand but simply a component of a brand. Similarly, Web sites, brochures, events, and even people can also be representatives of a brand.

A strong brand is usually synonymous with trust in the hearts and minds of an organization's public. This trust can be built over time through careful positioning of the brand at every touch point, or it can be tarnished in an instant when an organization fails to deliver on the expectations of its audiences. This brand trust can be reinforced through stronger alignment of messaging and visual representation.

How to support the IEEE Smart Grid Brand

To maintain and strengthen the desired perception of the IEEE Smart Grid brand, the Brand Identity Guidelines should be utilized. The guidelines represent an opportunity to establish and extend equity for the IEEE Smart Grid brand, ensuring that consistent messages are delivered. Communications created based on these guidelines will help ensure that members, industry professionals, and other organizations will perceive IEEE as a global leader in the Smart Grid arena.

Brand identity guidelines

The guidelines will assist you in the creation of various IEEE Smart Grid communications materials, including print collateral and Web sites. Consistent use of these documents will help maintain and strengthen the desired perception for the IEEE Smart Grid brand.

Each day, people across the globe are exposed to communication materials from IEEE; whether it be through attending IEEE conferences, reading IEEE publications, or any number of other activities in which IEEE is engaged for the purpose of fostering technological innovation and excellence.

The guidelines were created to unify these diverse communications and to help them to represent IEEE as a focused, forward-looking, dynamic organization. The ultimate goal is a stronger, more consistent, unified visual presentation of the IEEE Smart Grid brand.

The guidelines contained in this document are the result of stakeholder interviews, competitive research, and an audit of existing IEEE communications materials.

IEEE Smart Grid Brand Guidelines and Fonts


Brand Guidelines

IEEE Smart Grid Brand Logo

After you review the IEEE Smart Grid Brand Identity Guidelines to learn the correct placement and usage of the IEEE Smart Grid and IEEE Master brands and other artwork, download the logo you need in a variety of popular formats.

IEEE Smart Grid Logos

Tools & Resources

Planning to create a print or online flier to showcase an IEEE group, product, or activity? Don't reinvent the wheel. This section contains customizable documents that can be tailored to fit your needs.

IEEE Smart Grid Summary Sheet / Overview

IEEE Smart Grid FAQ

IEEE Smart Grid e-Newsletter

IEEE Smart Grid Email Notice

IEEE Smart Grid Stationery

Frequently asked questions

These FAQs cover all areas of the IEEE Smart Grid Brand Identity Toolkit. If you are looking for the answer to a question that is not covered within this section, please e-mail Corporate Communications.

What are the IEEE Smart Grid Brand Identity Guidelines?

The Brand Identify Guidelines explain how to use visual elements to create and strengthen the perception of the IEEE Smart Grid brand. The guidelines define the look-and-feel of IEEE Smart Grid, and explain in more detail the proper use of the IEEE Smart Grid brand in a variety of print and Web-based applications. The visual elements include logos, color palettes, typography, and imagery.

Why should I use the IEEE Smart Grid Brand Identity Guidelines?

Anyone who represents IEEE Smart Grid is encouraged to use these guidelines when creating IEEE Smart Grid communications to achieve a high level of visual consistency and to ensure the integrity of the IEEE Smart Grid brand on all branded materials. They outline both existing IEEE Smart Grid best practices and opportunities for increased alignment and brand leverage.

If I have questions about the IEEE Master Brand or IEEE Smart Grid Brand and Guidelines, who do I contact?

If you have questions about the IEEE Master Brand or IEEE Smart Grid Brand you may e-mail Corporate Communications, or call +1 732 562 6820. IEEE publishes full details and guidelines for the IEEE Master Brand.

Why is it important to maintain the integrity of the IEEE Smart Grid Brand?

Careful and comprehensive use of the IEEE Smart Grid Brand will:

  • Give IEEE Smart Grid a consistent global identity worldwide;
  • Ensure that IEEE organizations, products, services and print and electronic materials will be immediately identified with IEEE;
  • Enhance the IEEE name and reputation of technical excellence and help introduce IEEE Smart Grid to potential members and customers;
  • Enhance the credibility of publications, events and activities;
  • Protect the IEEE name and IEEE Smart Grid brand from trademark and infringement