Dear Society Presidents,

As many of you know, we are launching a comprehensive new marketing campaign to brand IEEE Smart Grid. One of the critical elements of building a brand is the consistency of the message and image we present, both inside and outside of the IEEE organization. For this reason we have developed a marketing toolkit for you to share with your societies, councils and communities.

• The toolkit consists of the following components:
• Logo identity and style guide
• Stationery system
• Launch letter
• Frequently asked questions
• Overview summary
• E-template for newsletter

These components, coupled with the IEEE Smart Grid Portal and a comprehensive public relations program, provides a holistic, integrated approach to building the IEEE Smart Grid brand. We encourage you to use the toolkit to help us advance the new IEEE Smart Grid brand.
You will be receiving your toolkit shortly. Thank you in advance for your support.

Sincerely,

Wanda Reder

IEEE Smart Grid